Tuesday, December 24, 2019
How First Class Soccer Make A Good Soccer Retail Store
â⬠¢ First Class Soccer will be making deals with Nike, Adidas, Under Armour, and Umbro in order to sell the soccer products they provide in the store. The business is going to need these suppliers in order to become a good soccer retail store in the town that provides many different products that are out in the market. The business will need to contact sales representatives from each brand in order to make contracts to sell their products through the store. â⬠¢ First Class Soccer will not need any distributors because the business will mostly depend on suppliers for the products that will be provided. G. Order Fulfillment and Customer Service â⬠¢ First Class Soccer will make sure that each sales inquiry is delivered in a timely manner to the customer. Order fulfillment will be processed same day or next business day upon receiving a customerââ¬â¢s order request and payment. The order can be placed through the website, in person, and via telephone. For the shipping company the business will be using USPS, and UPS for all orders that will need to be shipped. Customers will have to pay for shipping charges unless the store is having a special promotion to spend a certain amount and receive free shipping. â⬠¢ First Class Soccer will pay close attention to customer service towards customers. This is really important because this service can depend whether or not customers will return to do more purchases in the future. As a business in the retail industry, customer service is the mainShow MoreRelatedSwot - so Analysis Nike1366 Words à |à 6 Pagessells shoes for a big variety of sports including basketball, baseball, golf, soccer, volleyball, tennis, football and running. - Nike is strong at research and development, as is evidenced by its evolving and innovative product range. Its products go through a rigorous quality control before they go to market. Despite the cost to keep a high-level research and quality control departments, Nike always try to offer its goods to customers at the lowest possible price. - Nike does not have its ownRead MoreHow Sport Has Changed My Life Essay1328 Words à |à 6 Pagesbaseball, hockey, soccer, and I ran track. Being an athlete is how peo ple knew me, I guess you could say I was and still am a tomboy. Being involved in a sport ever since I was four years old, has really taught me a lot about not just playing the sports itself, but at life as a whole. Being apart of a team, can teach someone many skills, and life lessons. Because there are uncountable reasons why one should be involved in a sport, the main skills, and lessons include learning how to work togetherRead MoreSegmentation Targetting and Positioning of Nike2257 Words à |à 10 PagesStarter, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment, the company operates retail stores under the name Nike town. Nike sponsors many high profile athletes and sports teamsà around the world, with the highly recognized trademarks of Just do it and the Swoosh logo. Its designs, develops, markets and sells high quality footwear, apparelRead MoreNike Direct Marketing : Nike1428 Words à |à 6 Pagesiconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nikeââ¬â¢s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes. Direct Marketing is the use of many media channels to communicate directly to the targeted customer. Nike sells its merchandise through retail stores and other channels. The company offers its products to retail accounts, through Nike-owned retail stores and InternetRead MoreAdidas Marketing Plan20779 Words à |à 84 Pagesâ⬠©2010â⬠© Executiveâ⬠©Summaryâ⬠© â⬠© Adidasâ⬠©hasâ⬠©beenâ⬠©aroundâ⬠©sinceâ⬠©1924â⬠©andâ⬠©hasâ⬠©grownâ⬠©toâ⬠©beâ⬠©oneâ⬠©ofâ⬠©theâ⬠©topâ⬠©companiesâ⬠©inâ⬠© providingâ⬠©aâ⬠©varietyâ⬠©ofâ⬠©highâ⬠©qualityâ⬠©productsâ⬠©toâ⬠©consumersâ⬠©interestedâ⬠©inâ⬠©sports.â⬠©Itâ⬠©isâ⬠© currentlyâ⬠©theâ⬠©numberâ⬠©twoâ⬠©brandâ⬠©inâ⬠©theâ⬠©sportingâ⬠©goodsâ⬠©industry,â⬠©trailingâ⬠©itsâ⬠©mainâ⬠© competitorâ⬠©Nike.â⬠©Adidasâ⬠©hasâ⬠©aâ⬠©strongâ⬠©focusâ⬠©onâ⬠©bothâ⬠©performanceâ⬠©andâ⬠©style,â⬠©asâ⬠©opposedâ⬠©toâ⬠© Nikeââ¬â¢sâ⬠©moreâ⬠©pureâ⬠©performanceâ⬠©emphasis.â⬠©Adidasâ⬠©isâ⬠©currentlyâ⬠©survivingâ⬠©inâ⬠©itsâ⬠©marketâ⬠©butâ⬠© hasâ⬠©manyâ⬠©barriersâ⬠©holdingâ⬠©itâ⬠©backâ⬠©fromâ⬠©becomingâ⬠©aâ⬠©moreâ⬠©dominantâ⬠©andâ⬠©thrivingâ⬠©companyRead MoreAdidas Marketing Plan20768 Words à |à 84 Pagesâ⬠©2010â⬠© Executiveâ⬠©Summaryâ⬠© â⬠© Adidasâ⬠©hasâ⬠©beenâ⬠©aroundâ⬠©sinceâ⬠©1924â⬠©andâ⬠©hasâ⬠©grownâ⬠©toâ⬠©beâ⬠©oneâ⬠©ofâ⬠©theâ⬠©topâ⬠©companiesâ⬠©inâ⬠© providingâ⬠©aâ⬠©varietyâ⬠©ofâ⬠©highâ⬠©qualityâ⬠©productsâ⬠©toâ⬠©consumersâ⬠©interestedâ⬠©inâ⬠©sports.â⬠©Itâ⬠©isâ⬠© currentlyâ⬠©theâ⬠©numberâ⬠©twoâ⬠©brandâ⬠©inâ⬠©theâ⬠©sportingâ⬠©goodsâ⬠©industry,â⬠©trailingâ⬠©itsâ⬠©mainâ⬠© competitorâ⬠©Nike.â⬠©Adidasâ⬠©hasâ⬠©aâ⬠©strongâ⬠©focusâ⬠©onâ⬠©bothâ⬠©performanceâ⬠©andâ⬠©style,â⬠©asâ⬠©opposedâ⬠©toâ⬠© Nikeââ¬â¢sâ⬠©moreâ⬠©pureâ⬠©performanceâ⬠©emphasis.â⬠©Adidasâ⬠©isâ⬠©currentlyâ⬠©survivingâ⬠©inâ⬠©itsâ⬠©marketâ⬠©butâ⬠© hasâ⬠©manyâ⬠©barriersâ⬠©holdingâ⬠©itâ⬠©backâ⬠©fromâ⬠©becomingâ⬠©aâ⬠©moreâ⬠©dominantâ⬠©andâ⬠©thrivingâ⬠©companyRead MoreReal Madrid Marketing Hbs Case3405 Words à |à 14 PagesReal Madrid is one of the most storied sports franchises in the world. 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Monday, December 16, 2019
A Practitionerââ¬â¢s Guide to Ethical Decision Making Free Essays
Holly Forester-Miller, Ph. D. Thomas Davis, Ph. We will write a custom essay sample on A Practitionerââ¬â¢s Guide to Ethical Decision Making or any similar topic only for you Order Now D. Copyright à © 1996, American Counseling Association. A free publication of the American Counseling Association promoting ethical counseling practice in service to the public. ââ¬â Printed and bound copies may be purchased in quantity for a nominal fee from the Online Resource Catalog or by calling the ACA Distribution Center at 800. 422. 2648. ACA grants reproduction rights to libraries, researchers and teachers who wish to copy all or part of the contents of this document for scholarly purposes provided that no fee for the use or possession of such copies is charged to the ultimate consumer of the copies. Proper citation to ACA must be given. Introduction Counselors are often faced with situations which require sound ethical decision making ability. Determining the appropriate course to take when faced with a difficult ethical dilemma can be a challenge. To assist ACA members in meeting this challenge, the ACA Ethics Committee has developed A Practitionerââ¬â¢s Guide to Ethical Decision Making. The intent of this document is to offer professional counselors a framework for sound ethical decision making. The following will address both guiding principles that are globally valuable in ethical decision making, and a model that professionals can utilize as they address ethical questions in their work. Moral Principles Kitchener (1984) has identified five moral principles that are viewed as the cornerstone of our ethical guidelines. Ethical guidelines can not address all situations that a counselor is forced to confront. Reviewing these ethical principles which are at the foundation of the guidelines often helps to clarify the issues involved in a given situation. The five principles, autonomy, justice, beneficence, nonmaleficence, and fidelity are each absolute truths in and of themselves. By exploring the dilemma in regards to these principles one may come to a better understanding of the conflicting issues. 1. Autonomy is the principle that addresses the concept of independence. The essence of this principle is allowing an individual the freedom of choice and action. It addresses the responsibility of the counselor to encourage clients, when appropriate, to make their own decisions and to act on their own values. There are two important considerations in encouraging clients to be autonomous. First, helping the client to understand how their decisions and their values may or may not be received within the context of the society in which they live, and how they may impinge on the rights of others. The second consideration is related to the clientââ¬â¢s ability to make sound and rational decisions. Persons not capable of making competent choices, such as children, and some individuals with mental handicaps, should not be allowed to act on decisions that could harm themselves or others. 2. Nonmaleficence is the concept of not causing harm to others. Often explained as ââ¬Å"above all do no harmâ⬠, this principle is considered by some to be the most critical of all the principles, even though theoretically they are all of equal weight (Kitchener, 1984; Rosenbaum, 1982; Stadler, 1986). This principle reflects both the idea of not inflicting intentional harm, and not engaging in actions that risk harming others (Forester-Miller Rubenstein, 1992). 3. Beneficence reflects the counselorââ¬â¢s responsibility to contribute to the welfare of the client. Simply stated it means to do good, to be proactive and also to prevent harm when possible (Forester-Miller Rubenstein, 1992). 4. Justice does not mean treating all individuals the same. Kitchener (1984) points out that the formal meaning of justice is ââ¬Å"treating equals equally and unequals unequally but in proportion to their relevant differencesâ⬠(p. 49). If an individual is to be treated differently, the counselor needs to be able to offer a rationale that explains the necessity and appropriateness of treating this individual differently. 5. Fidelity involves the notions of loyalty, faithfulness, and honoring commitments. Clients must be able to trust the counselor and have faith in the therapeutic relationship if growth is to occur. Therefore, the counselor must take care not to threaten the therapeutic relationship nor to leave obligations unfulfilled. When exploring an ethical dilemma, you need to examine the situation and see how each of the above principles may relate to that particular case. At times this alone will clarify the issues enough that the means for resolving the dilemma will become obvious to you. In more complicated cases it is helpful to be able to work through the steps of an ethical decision making model, and to assess which of these moral principles may be in conflict. Ethical Decision Making Model We have incorporated the work of Van Hoose and Paradise (1979), Kitchener (1984), Stadler (1986), Haas and Malouf (1989), Forester-Miller and Rubenstein (1992), and Sileo and Kopala (1993) into a practical, sequential, seven step, ethical decision making model. A description and discussion of the steps follows. 1. Identify the Problem. Gather as much information as you can that will illuminate the situation. In doing so, it is important to be as specific and objective as possible. Writing ideas on paper may help you gain clarity. Outline the facts, separating out innuendos, assumptions, hypotheses, or suspicions. There are several questions you can ask yourself: Is it an ethical, legal, professional, or clinical problem? Is it a combination of more than one of these? If a legal question exists, seek legal advice. Other questions that it may be useful to ask yourself are: Is the issue related to me and what I am or am not doing? Is it related to a client and/or the clientââ¬â¢s significant others and what they are or are not doing? Is it related to the institution or agency and their policies and procedures? If the problem can be resolved by implementing a policy of an institution or agency, you can look to the agencyââ¬â¢s guidelines. It is good to remember that dilemmas you face are often complex, so a useful guideline is to examine the problem from several perspectives and avoid searching for a simplistic solution. 2. Apply the ACA Code of Ethics. After you have clarified the problem, refer to the Code of Ethics (ACA, 2005) to see if the issue is addressed there. If there is an applicable standard or several standards and they are specific and clear, following the course of action indicated should lead to a resolution of the problem. To be able to apply the ethical standards, it is essential that you have read them carefully and that you understand their implications. If the problem is more complex and a resolution does not seem apparent, then you probably have a true ethical dilemma and need to proceed with further steps in the ethical decision making process. 3. Determine the nature and dimensions of the dilemma. There are several avenues to follow in order to ensure that you have examined the problem in all its various dimensions. Consider the moral principles of autonomy, nonmaleficence, beneficence, justice, and fidelity. Decide which principles apply to the specific situation, and determine which principle takes priority for you in this case. In theory, each principle is of equal value, which means that it is your challenge to determine the priorities when two or more of them are in conflict. o Review the relevant professional literature to ensure that you are using the most current professional thinking in reaching a decision. o Consult with experienced professional colleagues and/or supervisors. As they review with you the information you have gathered, they may see other issues that are relevant or provide a perspective you have not considered. They may also be able to identify aspects of the dilemma that you are not viewing objectively. o Consult your state or national professional associations to see if they can provide help with the dilemma. 4. Generate potential courses of action. Brainstorm as many possible courses of action as possible. Be creative and consider all options. If possible, enlist the assistance of at least one colleague to help you generate options. . Consider the potential consequences of all options and determine a course of action. Considering the information you have gathered and the priorities you have set, evaluate each option and assess the potential consequences for all the parties involved. Ponder the implications of each course of action for the client, for others who will be effected, and for yourself as a counselor. Eliminate the options that clearly do not give the desired results or cause even more problematic consequences. Review the remaining options to determine which option or ombination of options best fits the situation and addresses the priorities you have identified. 6. Evaluate the selected course of action. Review the selected course of action to see if it presents any new ethical considerations. Stadler (1986) suggests applying three simple tests to the selected course of action to ensure that it is appropriate. In applying the test of justice, assess your own sense of fairness by determining whether you would treat others the same in this situation. For the test of publicity, ask yourself whether you would want your behavior reported in the press. The test of universality asks you to assess whether you could recommend the same course of action to another counselor in the same situation. If the course of action you have selected seems to present new ethical issues, then youââ¬â¢ll need to go back to the beginning and reevaluate each step of the process. Perhaps you have chosen the wrong option or you might have identified the problem incorrectly. If you can answer in the affirmative to each of the questions suggested by Stadler (thus passing the tests of justice, publicity, and universality) and you are satisfied that ou have selected an appropriate course of action, then you are ready to move on to implementation. 7. Implement the course of action. Taking the appropriate action in an ethical dilemma is often difficult. The final step involves strengthening your ego to allow you to carry out your plan. After implementing your course of action, it is good practice to follow up on the situation to assess whether your actions h ad the anticipated effect and consequences. The Ethical Decision Making Model at a Glance 1. 2. 3. 4. 5. 6. 7. Identify the problem. Apply the ACA Code of Ethics. Determine the nature and dimensions of the dilemma. Generate potential courses of action. Consider the potential consequences of all options, choose a course of action. Evaluate the selected course of action. Implement the course of action. It is important to realize that different professionals may implement different courses of action in the same situation. There is rarely one right answer to a complex ethical dilemma. However, if you follow a systematic model, you can be assured that you will be able to give a professional explanation for the course of action you chose. Van Hoose and Paradise (1979) suggest that a counselor ââ¬Å"is probably acting in an ethically responsible way concerning a client if (1) he or she has maintained personal and professional honesty, coupled with (2) the best interests of the client, (3) without malice or personal gain, and (4) can justify his or her actions as the best judgment of what should be done based upon the current state of the professionâ⬠(p. 58). Following this model will help to ensure that all four of these conditions have been met. How to cite A Practitionerââ¬â¢s Guide to Ethical Decision Making, Papers
Sunday, December 8, 2019
Advocacy Policy
Question: Explain how your policy can promote the health of the chosen population, using a public health or health promotion framework (e.g. Ottawa Charter). Answer: Section 1: Background National Tobacco Control Program: The National Tobacco Control Program (NTCP) is the initiative that was put forward and formed for the development and implementation of the different smoking control programs for reducing the rates of smoking in Singapore. The National Tobacco Control Program, also known as, NTCP, is a comprehensive and long-term program which was launched in 1986 for control of smoking and with the theme that was Towards a Nation of Nonsmokers, and was led by the Ministry of Health. The National Smoking Control Co-ordinating Committee was set up in the year 1996, which was chaired by the MOH for formulation of the policies, coordinating the activities, as well as, for monitoring the National Tobacco Control Program (Wisotzky, Albuquerque, Pechacek, Park, 2004). The Committee consists of the representatives from the eight different government ministries, private sector employers, as well as, the trade unions. The Health Promotion Board was developed in the year 2001 to oversee, as well as, to coordinate the health promotion programs, involving the National Tobacco Control Program, in Singapore. The National Tobacco Control Program utilizes the multi-pronged approach for combating smoking. The NTCP main aim is to reduce the prevalence of smoking in Singapore with the help of different measures, which includes prevention of the initiation of smoking between different young individuals and groups, educating, motivating, as well as, assisting the individuals who smoke to quit smoking, promoting the climate that is conducive for all the non-smokers to prevent them from the various harmful effects occurring due to the environmental tobacco (Veeranki, Mamudu, Anderson, Zheng, 2014). Health issue: The increase rate of smoking prevalence, especially observed in the youngsters. Smoking has the harmful effects on both the smokers, as well as, the non-smokers, thus posing a harmful threat to the humans and affecting the health and lifestyle of the humans. Smoking is becoming the substantial economic burden due to the losses incurred in the cost of the healthcare, as well as, in its productivity (Gavin, 2004). Hence, it requires the combined efforts of each and every individual or group of the healthcare industry, the community, as well as, the workplace to tackle all the issues related to the smoking. Each country or city put forward the lot of efforts in tackling the issues related to the smoking as use of tobacco results in the huge social losses. It has been found that Singapore has a very long history in the development of the policies related to the anti-smoking promotion (Wakefield Liberman, 2008). Evidence of smoking: According to the Health Promotion Board surveys, it was evidenced that in the year of 2001, around 8% of the women who were in between the age group of 18 years to 24 years were involved in smoking. This percentage was about two percent more as compared to the National Health Survey conducted in the year 1998. The Youth Tobacco Survey in the Singapore in the year 2000 involved about 13,000 students of secondary school in the Singapore, and it was observed that about one in every four under-aged youngsters had a history of smoking or they have smoked before. Around 11.2% of the total students involved in the survey were involved in the smoking activity at least once every month prior to the survey, and about 2.4% of them were involved in daily smoking activity. The surveyors evidenced that around 13.4% of the smokers were boys and about 8.8% of the smokers were girls. Despite the rule of not selling the cigarettes to the individuals who are under 18 years of age a nd being illegal, half of the population that were surveyed reported that they could buy the cigarettes easily from the shops. Moreover, among females, it was observed that the females between the age group of 18 years to 29 years were more involved in the activity of smoking, and the increase of percentage from 5% in the year of 1998 to 7% in the year 2004 was being observed ("Explaining recent trends in smoking prevalence", 2005). According to the National Health Survey (NHS) in the year 2010, it has been observed that the smoking prevalence in Singapore arose from about 12.3% in the year 2004 to around 14.3% in the year 2010, thus reversing the past long-term decline. The rise in the prevalence of smoking is driven by the factors involving the significant increase in the activity of smoking among the youngsters, mostly in the age group of 18 years to 39 years of age. It has been observed that the social influencers like older peers, as well as, parents have been mentioned as the causes for picking up the activity of smoking in the youngsters. Moreover, the Student Health Survey that was conducted by the Health Promotion Board has observed that about 58% of youth who are involved in the activity of smoking have at least a single parent who is involved in smoking in comparison to about 27% of the youth who were non-smokers. Further, Health Promotion Board has been working in partnership with the Singapore Natio nal Employers Federations for conducting different sectoral studies and surveys among the workforce, like employees belonging to the hospitality sector. For instance, one of the surveys that were conducted showed that about 31.5% of the total hotel employees were involved in smoking. Moreover, stress was found to be the main cause of smoking observed among this sub-group (Cohen, Chaiton, Planinac, 2010). So far, the implementation of NTCP was successful in reduction of the rate of prevalence of smoking from 20%, which included about 37% of males and about 3% of females in the year 1984 to 12.6%, including 21.9% of males and about 3.4% of females in the year of 2004. Further, it has also been observed that the prevalence of smoking among Singaporean men, as well as, the women are considered to be the lowest overall globally when compared with other countries like Canada, United Kingdom, Australia, United States, Thailand, South Korea, Germany, Japan, Italy, as well as, Switzerland. The ongoing health education programmes related to the public health with the use of various health promotion measures like the utilization of the legislation, control of the sale, control of non-smoking areas, fiscal measures, as well as, provision of cessation activities have worked together in keeping the prevalence of smoking acitivities lowest in Singapore in the world (Choo, Ong, Lee, 2004). Section 2: Aims and Objectives The main objective of the National Tobacco Control Programme is the reduction in both the supply, as well as, demand of the cigarette for ensuring attainment of higher standards of public health. It aims to reduce the prevalence of smoking in Singapore and is working towards the accomplishment of its aims and objectives (Milne, 2005). It aims at preventing the starting of smoking in the adults and youths, educates and motivates the individuals for smoking cessation, as well as, also aim to provide the environment that keeps the non-smokers away from the potential harmful effects of the tobacco use. Apart from dissuading both the youths, as well as, the old age groups to refrain themselves from taking their first puff of smoke, the aim of this program is also to provide the conducive environment for the individuals who smoke to seek any kind of help in smoking cessation, as well as, to help in the process of quitting smoking (Loyola, 2008). Section 3: Health promotion framework The National Tobacco Control Programme is the multi-pronged combination of strategies for the promotion of the non-smoking agenda in Singapore. It is developed with the aim and objectives of reducing the smoking prevalence and works in accordance with the framework adopted by the World Health Organization, which is the Framework on Tobacco Control (Wipfli, 2004). This framework is the foremost evidence-based treaty that was being negotiated under World Health Organizations auspices in the development of the various regulatory strategies for addressing the addictive substances. Thus, the National Tobacco Contol Program includes the of five different strategies, which are: Taxation, Legislation, Public Education, Partnerships, and Provision of quit smoking services for achieving their aims of reducing the prevalence of smoking in the country (Eckhardt, Holden, Callard, 2015). Taxation: The Health Promotion Board has an important and active role in the advocating, as well as, in recommending different tobacco taxation strategies. It has developed partnerships with two bodies, which are the Ministry of Health, as well as, Ministry of Finance for the working on tobacco taxation strategies on the regular basis. It has been observed that taxation tends to be the most cost effective strategy in the reduction of rates of prevalence of smoking (Hastings Liberman, 2009). The study conducted by the World Bank revealed that for about every 10% increase done in the real inflation altered cost, the decrease of two percent to eight percent will be observed in the cigarette consumption. Moreover, the local data also revealed that an increase in the price of cigarettes correspond to the decrease in per capita consumption. It has been observed that there is a regular increase in the tobacco since 1987 for the aim of discouraging the non-smokers to pick up the habit of sm oking, as well as, to encourage the individuals who are current smokers to quit smoking or to smoke less (Dewhirst, 2012). Legislation: The second strategy followed by the NTCP is the launch of tobacco control legislation. The tobacco control legislations consist of the Tobacco Act, i.e., Control of Advertisements and Sale of Tobacco Act, which is put forward and regulated by the Health Sciences Authority. This act involves the prohibition of all the advertisements, as well as, promotion of the tobacco, and also the prohibition of tobacco supply, as well as, the use of products having tobacco in it by the individuals who are under 18 years of age. As per this tobacco act, the warnings related to the health by the use of all the products including tobacco should be mentioned at the upper 50% both in front, as well as, on the back of the tobacco product in English (Heloma, Nurminen, Reijula, Rantanen, 2004). These legislations formed for the prohibition of advertisements by the use of media that can create a positive image of the product, as well as, could stimulate smoking behaviors and activities may he lp in reducing the consumption of cigarettes and smoking behaviors. Further, it has been observed that the potential downward shift was seen in the response of consumption of the cigarette, as well as, the smoking behaviors of the individuals with the advertising bans. Furthermore, other legislation that is formed is the Prohibition on Smoking in Certain Places Act that enforced and regulated by the National Environment Agency. This act prohibits smoking activities in certain designated public places, which includes all the public transport, non-air-conditioned places, mostly indoors, indoor restaurants and workplaces, hospitals, pubs, educational facilities, bars, as well as, some outdoor places (Fallin Glantz, 2015). Public Education: The third strategy followed by NTCP is public education. The purpose of public education is the prevention of initiating the smoking, and also to provide all the information related to the smoking to both smokers, as well as, the non-smokers. It has been observed that Singapore has the highest ratio of educated people, public health messages such as the consequences and outcomes of smoking, as well as, the impacts of using second-hand smoking can be better received, as well as, translated for putting the concerned proposal into action. The Singaporean government utilizes the media in the promotion of public health that is called counter-advertising, and it has been observed that there is the negative relationship existed between the counter-advertising, as well as, the consumption of smoking. Moreover, public education is one of the important tool that is used to inform the public about the risk factors associated with smoking, as well as, with second-hand smoking ( Hammond, 2003). Various studies have suggested that the inaccurate perceptions of the risk associated with smoking may result more in case of the inherent difficulties related to the learning of potential harmful risks to the public. Moreover, the psychological research has found that individuals tend to underestimate all the potential risks associated with the one of the most common death causes and thus prolong their use of tobacco (Koh, Leung, Ang, Thumboo, 2013). However, the Singapore government has adopted a large number of information policies that are meant for delivering all the negative consequences and outcomes of tobacco use on ones health. For instance, counter-advertising campaigns are used as the public interventions, which informs the citizens about the risks, as well as, discourage the smoking behaviors. The studies showed that public education is capable of raising the public awareness, as well as, encourages the individuals to help the smokers to quit smoking (Fo ng, 2006). Partnerships: The fourth strategy by the NTCP is forming partnerships. NTCP that works under the HPB actively involves educational institutions, youth organizations, private workplaces, healthcare professionals, the uniformed groups, parents, community, as well as, the religious groups to promote the lifestyle that is smoke-free. It has been observed that the positive and significant effect in encouraging the non-smoking behavior was observed for programs related to the social reinforcement, as well as, social norms oriented. Further, the social reinforcement, as well as, the social norms oriented events refer to the development of all the abilities that helps in recognition and resistance of the social pressures for using drugs, as well as, for minimizing the consumption of the cigarettes. It has also been observed that these programs have encouraged students who even give advice to their parents for smoking cessation after they learn and became familiar with the consequences relate d to the smoking from the programs in their school (Glantz, 2000). Provision of quit smoking services: The fifth strategy followed by NTCP is providing smoking cessation services. In collaboration with the HPB, it offers affordable, as well as, accessible smoking cessation available services to the smokers. Further, these smoking cessation services are integrated in the healthcare settings like the hospitals, as well as, the polyclinics for the longest period since the 1990s. Moreover, it also avails the personalized advice with the help of the training, which is Quit Advisors through a QuitLine based on the methods to quit smoking. It has also developed the I Quit mobile app that helps the smokers to make the most efficient approach for quitting smoking. This mobile app will reveal that for how long the individuals who smoke have been proceeding in the smoking cessation process. The provision of smoking cessation services is one of the most direct and effective ways for assisting the smoker in the process of quitting smoking. Moreover, the communit y smoking cessation services mostly include the mass population. These services raise the public awareness, includes the widespread provision of various self-help things made available by medical, as well as, non-medical channel, and encourages the health professionals for improving their efforts on the individual patients involved in smoking. Singapore adopts various strategies for achieving the aims and objectives of the NTCP which are helpful in preventing smoking initiation in the youngsters, promotes the smoking cessation process among the smokers, and also protects the non-smokers having bad and harmful effects related to the secondhand smoking. Section 4: Recommendations to the government As it has been observed that there is frequent increase in the rate of prevalence of smoking, despite of the implementation of the NTCP, following recommendations can be made: The government should conduct frequent inspection of the public areas to evaluate if there is any smoking in the prohibited area to increase the effect of this policy. Further, the government should give monetary awards for the individuals participating in the smoking cessation practices who are successful in quitting the smoking. This in turn would encourage the individual to quit smoking. Moreover, as the surveys showed that the individuals who were under 18 years of age can easily purchase cigarettes from the shops, so the government should impose stricter rules, and no cigarette packs should be sold without confirming the age of the individuals by means of identity cards. Thirdly, although in Singapore the tax is high, but still it is unable to bring the desired and favorable effects in the reduction of smoking, and it has been observed that most of the individuals who are involved in smoking can still afford the cost of cigarette. Hence, to change the result, the government shou ld increase the tax rate also (Gartner Mcneill, 2010). References Choo, Y., Ong, K., Lee, W. (2004). 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